Photos courtesy of Bodegas F. Rubio

One of the best things about living in San Diego is the proximity to Baja California. Within 30 minutes you can be in frenetic Tijuana, bursting with excellent restaurants and a vibrant arts and culture scene. Just two hours away lies Valle de Guadalupe, Mexico’s premier wine region. The valley has design hotels, farm-to-table restaurants and more than 150 wineries making a diverse arrange of wines from methode chamenoise sparking wines to deep and tannic reds. To me, the red wines come across as having an overly salty taste but, increasingly, I am finding wines that I really like. One winery in Valle de Guadalupe that I believe produces extremely high quality red and white wines is Bodegas F. Rubio.

The view from the terrace at Bodegas F. Rubio.

The family-owned winery began as a retirement plan in the mid 2000s. The Rubio’s planned to grow grapes and sell them. They planted Cabernet Sauvignon, Merlot and Malbec in their clay loam soil. After several years, cousin Alberto Rubio, who had worked as a winemaker at Mogor Badan, convinced them to build a winery. They invested in high quality equipment and began making their own wines which they started selling in 2014.

Bodegas F. Rubio’s rosé and Herencia Blanca are both light and refreshing.

When I visited, I sampled a number of Bodega F. Rubio’s wines including the Herencia Blanco, Herencia Tinto, Malbec and Reserva 2014, an elegant blend of Cabernet, Merlot and Malbec. The white, a blend of Palomino and Chenin Blanc, was fresh and citrusy. The Malbec was earthy and round. Bodegas F. Rubio’s water comes from the mountains and filters its way naturally through the sloping vineyard plots. I think this helps them avoid the salinity found in many Valle wines. The Rubio’s have designed their vineyard to produce four tons per hectare, most wineries in Valle de Guadalupe produce 10 to 12 tons per hectare. A

Bodegas F. Rubio’s logo is symbolic of the family.

Nearly every member of the Rubio family is involved in the project and I think this love and passion, along with small production, results in their superior wines. Even the labels portraying stylized elephants are a nod to family. “Elephants work in packs as we the entire family are doing in the project,” says Francisco Rubio the son in charge of marketing and sales.

The restaurant at Bodegas F. Rubio is excellent.

Bodegas F. Rubio is open for tastings and it also has an excellent bistro style restaurant. The chef is another son. Alex Rubio creates excellent wine pairing menus using organic fruits and vegetables as well as local seafood and meats. When we dined there we ate local cheese and charcuterie, sea snail ceviche, tender octopus on a crispy potato and flawless pork ribs wth sweet and tender meat that fell off the bone.

What to take home:

The 2014 Malbec and Herencia Blanco.

Callejón de la Liebre Parcela #70 Ejido El Porvenir, B.C. 22755


  1. Enrique Lutteroth

    It’s wonderful that north Baja and especially the Ensenada regions are finally being recognised and appreciated. I’ve known Rubio winery since it started and drink their wines very often and the great thing is more gems like this one are popping up in Valle de Gpe. Thanks and keep up the great work!

    • Casey Hatfield-Chiotti

      Enrique, thank you for your comment and encouragement. I really appreciate it. We are heading back to Valle de Guadalupe this week. Any other favorite wineries we should check out?