The Ace Hotel London opened in September 2013 in the trendy Shoreditch neighborhood and it has all the fun, quirky touches you expect to find at an Ace and then some like a photo booth, a flower shop and a juice bar. Located in a former Crowne Plaza Hotel, the architecture of the building isn’t quite as interesting or historic as some of the other Ace properties, but by working with local designers and architects they’ve managed to make the space feel like part of the neighborhood.
The industrial slate gray exterior has hand laid bricks at the street level and steel windows. Rooms feature vintage furniture, low profile wooden beds and fun perks like guitars and bespoke stationary. With a large communal table, a bar and a coffee shop, the lobby is a true community space that attracts businessman and students by day and partiers by night. The hotel’s brasserie Hoi-Polloi serves breakfast, lunch, afternoon tea and dinner where you’ll find modern takes on British fare like pork cheeks with spiced apple and pickled carrot.
On a slightly morbid note– this is where the body of Ace Hotel Group founder, Alex Calderwood was found in November. If you love the Ace Hotel franchise as much as we do maybe it’s worth the pilgrimage to pay your respects to the man who made hotels more fun.
100 Shoreditch High Street
London E1 6JQ, England
44 0 20 7613 9800